1. Open Communication Channels
No matter how busy you may be, it is crucial that you keep communicating with parents by letting them know about the great things that are happening at your club.
Regularly send newsletters, update Facebook and Instagram pages with news, photos and videos all engage your club parents and help them feel involved with the club.
2. Feedback – good AND bad
It’s always good to know what we as coaches are doing right, but equally important to know how we could do better.
Asking parents to give their feedback is important for three reasons:
- You get to learn what they like/don’t like and can change accordingly.
- Asking for feedback keeps them involved and engaged with your coaching and the club. Thinking about adding court booking to your ActivityPro app? Ask members if this will enhance their membership before you decide.
- You keep improving. If you are continually listening and seeking feedback then you always have a pulse on what your customers want.
3. Spreading the word
Members ultimately want the club and your coaching business to do well. We tend to trust and value the opinions of friends and family, so not channel that feedback? Ask them to review you on Facebook, and use these reviews in your marketing literature.
Maybe consider running an incentive scheme where members get rewards for referring new members or even just allow kids to bring friends along at the end of term.
However you try to engage with parents at your club, remember to keep talking and listening!
Until next time,