The beginning of the year is an ideal time to look at your marketing plan for the forthcoming year. We’ve been keeping our eye on current marketing trends and have selected our top four trends and how you can apply them in your club:
1. Start creating video content – like yesterday!
The first trend you need to get on top of and that we’ve continuously seen becoming more popular in recent years is video. This doesn’t mean hiring in professionals; even mobile video can look great with a little planning and some carefully used video editing apps to create headings/titles etc.
Mobile users spend more time than ever with their smartphones. In some age groups the amount of time spent watching videos on mobile devices has overtaken the time spent viewing videos on more traditional devices, such as desktops and televisions.
Social channels like Facebook and Instagram have already begun rewarding pages and advertisers who create videos by prioritising their content and pushing out notifications to followers when they start a live video.
- Start compiling video footage from around your club and saving in a cloud file management platform. These can just be short shots (20 – 60 seconds) that you can use in videos down the road.
- Try creating a time-lapse walkthrough video of your club! With any iPhone, open up the video app and choose time-lapse. Then just walk all through your club for 2 – 3 mins total, which will output a short video!
2. Consistently Sharing High-Quality Content
Not only does content demonstrate knowledge and expertise to potential members reading your articles or pages, it’s what search engines put in their search results. If the information on your blog or your social media posts is not valuable to your followers and members, they will be less likely to continue reading your content. Similarly, if you post high-quality content, but you only do so once in a blue moon, you are not keeping your audience engaged with your brand.
Regardless of how you choose to implement your content marketing strategy, make sure that you make it a priority this coming year.
90% of 1,000 people surveyed said they find personalisation appealing and 80% said they’re more likely to do business with a company that offers personalised experiences. Customers are beginning to expect personalization and there are a lot of ways for digital marketers to deliver.
Personalisation goes a long way in helping your members trust your club, which can have countless benefits over time. Tailor your content to your audience so that they feel that the information you share with them is relevant. Send personalised emails that show the members of your email list that their membership is important to you.
4. Social Messaging Apps
Apps are becoming popular ways for businesses to communicate with their customers. In fact, Facebook Messenger sees over 10 billion messages exchanged between individuals and businesses each month. Many coaches use broadcast lists on Whatsapp – parents don’t see the details of other parents and you get the same message to everyone. This also means that all of your communications with members are centralised in one place and that you can message according to group… so if it’s raining and you need to cancel the 4pm orange ball group, you’d simply select the appropriate group and message all of the parents simultaneously. Easy!
While many business owners appreciate and understand that marketing continues to change at a fast pace, those who are willing to adapt and evolve will continue to attract more customers in a world that is become more and digital and connected. Make now the time to get on top of your marketing!
Until next time,